• Social networking communications analytics

    Social networking also places a premium on likability. More employers track employees' likability on in-house social networks and chat services. They recruit those who are trusted and well-liked to spread information or push through changes. Some companies take these employees' social clout into account when handing out raises and promotions.

     

    Listeners tend to like speakers who seem trustworthy and authentic, who tell an engaging or persuasive story and who seem to have things in common with them, says Noah Zandan, president of Quantified Impressions in Austin, Texas, a provider of communications analytics. On video, these qualities can be hard to convey.

     

    Many people make a negative impression on video by becoming stiff and emotionless, or by exaggerating their points. 'Overacting is rampant. It's easy to go Ryan Seacrest when the red light goes on, ' says Tim Sanders, author of 'The Likeability Factor' and a lecturer on the topic.

     

    Job applicants interviewed on video receive lower likability ratings and interview scores, and are less likely to be recommended for hiring, than candidates interviewed in person, according to a study published last year in Management Decision.


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